From a flagged click to Google's answer — without you

The tag on your site records what happens after each ad click — where it came from, how it behaved, whether it looks like a person. Each click is checked against our detection rules as it lands. Most pass. The ones that match invalid patterns are flagged, with the reason.

You see: the flagged-clicks table in your dashboard, reason on every row.

Flagged clicks that share a source or a pattern — one hosting range, one address returning every day, one proxy pool — become a cluster. A cluster is one possible claim. We keep clusters small and specific: one source, one date range, the campaigns it touched. That is what Google can check.

You see: clusters forming under Claims, marked "on watch".

A cluster is filed only when several independent signals agree — the network it came from, how the session behaved, the timing. One odd signal isn't a claim. We also check your Google Ads billing first: if Google's own filters already credited these clicks, there is nothing to claim, and we don't.

Clusters below the bar stay on watch. If the evidence never arrives, the oldest clicks leave Google's window unfiled. We'd rather not file than file thin — thin claims cost credibility with the people who review them.

You see: "on watch" or "enough evidence" on each cluster.

We assemble a full evidence pack for the cluster: a click-level log (click ID, address, timestamp, campaign, cost), a source analysis showing where the traffic came from and how it behaved, a timeline of the activity, and a written summary that states the case in plain terms. Every question Google's process asks is answered from your account's own history.

Our claims team reviews the pack before anything is sent — scope, evidence quality, and that nothing in it has already been credited. Then it's filed through Google's official invalid-clicks process, on your behalf, under the permission you granted in your dashboard. Every filing is archived with its reference so it can be matched to Google's reply.

You see: the claim move to "Filed", with the evidence pack attached, and we let you know.

Google's team checks the claim against its own data, which sees things ours can't from the site. It usually takes days, even when a claim is escalated. We track the claim and match Google's reply to it when it arrives.

You see: "Google reviewing" on the claim, with the filing date.

Google decides every claim. Where it confirms, the credit goes onto your Google Ads account in full — it never passes through us. We then charge 25% of the confirmed amount to your card and email you the calculation. Where Google confirms part of a claim, we charge on that part only. Where it declines, nothing is charged and the evidence stays on file.

You see: Google's answer on the claim, and we let you know — with the calculation where Google confirmed.