See what invalid clicks could be costing you
Drag two sliders. We'll estimate the invalid clicks that get billed to your account — and what we'd file a claim for.
Illustrative pipeline — claim outcomes are decided by Google.
≈ $500–$1,000 / month you could be filing claims on
Google's own filters already catch and credit part of this automatically.
We prepare, file and track the claim with Google — the step most advertisers never take.
Estimate based on published industry invalid-traffic rates — not a quote, and not a prediction for your account. Google reviews every claim and there is no assurance any individual claim is credited.
Not every click is a person
Bots, click farms and competitors click your ads too — and the ones that get billed cost you the same as a real customer. Here's what our detection looks for.
Illustrative. Flags come from a growing set of detection rules — datacenter ranges, proxies, gclid replays, geo mismatches, headless browsers and click velocity.
Where your evidence lives
Every flagged click, the reason it was flagged, and every claim tracked through to Google's decision.
AAcme Outdoor · acme-outdoor.comEvery click on your ads, watched
Last 30 days · Google Ads · synced 4 min agoFlagged clicks — with the reason, every time
Streaming · most recent first| Time | Source | Campaign | Why it was flagged | Cost |
|---|---|---|---|---|
| 14:32 | 45.132.18.7 Datacenter — Vultr AS20473 | Brand — Exact | Datacenter ASNZero dwell | $2.40 |
| 14:31 | 191.96.44.102 Proxy exit — LATAM pool | Generic — Broad | Known proxyGeo mismatch | $3.10 |
| 14:29 | 66.171.9.55 Datacenter — M247 AS9009 | Competitor — Phrase | Datacenter ASNIP velocity ×14 | $4.20 |
| 14:26 | 103.75.11.8 Headless browser signature | Brand — Exact | Automation markersFingerprint / UA contradiction | $1.90 |
| 14:22 | 5.188.62.140 Same click ID replayed | Generic — Broad | gclid replay ×3Dead session | $2.75 |
| 14:19 | 92.119.160.3 Click geo ≠ targeting geo | Retargeting — Display | Geo mismatchZero dwell | $3.40 |
Claims filed for you — tracked to Google's decision
Refund decisions are Google's · 60-day claim window| Claim | Evidence cluster | Filed | Clicks | Amount | Status |
|---|---|---|---|---|---|
| CLM-0047 | Datacenter — Vultr AS20473 Brand — Exact | Aug 4 | 214 | $486 | Filed |
| CLM-0046 | Proxy pool — LATAM exits Generic — Broad | Aug 2 | 388 | $702 | Google reviewing |
| CLM-0045 | IP velocity — repeat offender Competitor — Phrase | Jul 28 | 129 | $291 | Credit verified |
| CLM-0044 | Geo mismatch cluster Retargeting — Display | Jul 21 | 342 | $827 | Credit verified |
| CLM-0043 | gclid replay ring Brand — Exact | Jul 14 | 167 | $208 of $402 | Partially credited |
| CLM-0042 | Headless automation cluster Generic — Broad | Jul 6 | 203 | $391 | Google reviewing |
Product preview. All numbers are illustrative — this sample account runs at a 15% invalid-click rate, while our savings estimator uses a more conservative 10%. The money and claims views unlock once your Google Ads account is connected. Refunds are issued by Google as ad credits; Google decides every claim.
Your claim window is already closing
Google accepts invalid-click claims for roughly the last 60 days. That window slides forward every day — spend you don't track today drops out of it for good.
No evidence — nothing claimable
Every tracked day is evidence you can still file on
The tag can't reach back in time — it only starts collecting the day it goes live.
Google decides every claim. Estimates and timelines here are illustrative, not quotes.
Field notes
Short, practical notes on invalid traffic in Google Ads — what it looks like, what it costs, and what you can actually do about it.
· 2 min read
Claims run on evidence. Build the file.
There are two ways to raise invalid clicks with Google and only one goes anywhere. The catch is that evidence cannot be collected retroactively.
Read →· 2 min read
You blocked the IP. The bot moved on.
An exclusion list is a snapshot of something that moves. Behaviour does not rotate — and it is what makes the evidence readable later.
Read →· 2 min read
Google gives credits. Almost nobody asks.
There is a second route for invalid clicks, it runs about sixty days back, and it slides forward every day. Most accounts have nothing to put in it.
Read →FAQ
Questions, answered honestly
Does Google actually refund invalid clicks?+
Yes. Google runs its own invalid-traffic filtering and issues "invalid activity" credits automatically for what it catches. Beyond that, advertisers can file claims for invalid activity going back about 60 days — and most never do.
How is this different from other click-fraud tools?+
Most stop at detection and blocking. We do that, then prepare, file and track the refund claim with Google for you — and we only charge a success fee on credits Google actually issues.
Will the tag slow down or break my site?+
No. It's async, under 30KB, and fail-safe by design. If our servers ever go down, your pages keep loading and rendering exactly as they do now.
What access do you need?+
Nothing today — tracking runs from one tag on your site; we never touch your Google Ads account to start. When your Ads slot opens, you grant read-only access. Blocking and claim filing each need one extra permission, which you grant later — when you're ready.
What happens to my data?+
We store click and session metadata only. We never read form contents. We process it under UK/EU GDPR as your processor, and delete it once the claim window has closed.
What does it cost if I have no fraud?+
During early access, nothing — tracking and your evidence file are free. At launch: a base fee plus a success fee only on credits Google actually issues. No invalid traffic? You pay only the base fee — and you'll have the data showing exactly what your traffic looks like.
When do you launch?+
We're live and onboarding now. Sign up and your activation link arrives right away — install the tag and we start monitoring clicks immediately. Connecting Google Ads follows in the coming weeks — we'll email you the moment your slot opens — then we begin filing claims.
Create your account — start tracking today
Takes about a minute — tracking and evidence collection start today.
Create my accountGoogle decides every claim — estimates are not quotes.