Google gives credits. Almost nobody asks.

Most advertisers know Google filters invalid clicks. Far fewer know there is a second route — and that it is theirs to use.

Google's filtering runs automatically and credits back what it catches, before you are ever billed for it. Separately, an advertiser can raise invalid activity with Google for review, going back roughly sixty days. It is a normal, documented part of running an account.

Almost nobody does it.

Not because advertisers are lazy. Because a claim is only as good as what sits behind it, and most accounts have nothing behind it. "I think some of those clicks were fake" is an opinion. It is not something anyone can act on.

The window moves

Sixty days is not a deadline you can note in the calendar and deal with later — it slides forward every day. Spend from ten weeks ago is out of reach whatever evidence you produce now. Today's spend is claimable for about two more months, and only if something was watching when it happened.

Which is the awkward part: a tag cannot reach back in time. It starts collecting the day it goes live. Every day you are not tracking is a day of spend that quietly leaves the window with nothing attached to it.

That is the whole argument for starting now rather than at the end of the quarter, and it has nothing to do with how good any particular tool is.

Here is what starting looks like. One tag on your site via Google Tag Manager, about five minutes. No access to your Google Ads account needed to begin — the tag runs entirely on your own site. From that moment every click is recorded, with the reason it was or was not flagged, and the file starts building.

Later, when you connect Google Ads read-only, those flags are matched to real spend and we prepare and file the claims for you. Google reviews every one and decides. We only charge a success fee on credits Google actually issues.